MUNICH – XING Events is celebrating its 10-year corporate anniversary this year. Since being founded in 2006, the company has grown out its role as the ticketingN provider amiando to become a full-service provider of event management solutions from marketing to customer retention. This development is based on the idea by Prof. Dr. Cai-Nicolas Ziegler, managing director at the XING Events GmbH, to support organisers in every phase of a business event and to bring people together in order to create unique experiences. Using XING Events, organisers have sold and accounted more than 8 million tickets for more than 210,000 professional events globally.
XING Event Market: More than Double the Growth Rate Compared to the Previous Year
Coinciding with its 10-year corporate anniversary, XING Events has already sold almost 1,800 campaigns in the month of July using marketing packages on the XING Event Market – already now doubling the sales of the whole previous year. The XING Event Market is the leading platform to promote events in the business sector. XING members benefit from customised event recommendations that are created taking into account the user’s personal network and different profile information. Using intelligent marketing options on the XING Platform, XING Events provides its organisers with access to more than 10 million people in the German speaking area.
“We are looking back with pride at the last decade during which XING Events has become the industry leader for business events. Our edge is that our focus lies on the attendees’ needs to eventually create added value for our customers, the organisers. The demand for our marketing campaigns on the XING Platform speaks for itself. We are happy to see that organisers are fully leveraging this competitive edge, and we will continue developing it to enable organisers to attract a higher number of relevant attendees”, Prof. Dr. Cai-Nicolas Ziegler, managing director at the XING Events GmbH, says.